Leading with Purpose

I’m Lou, Product & UX leader @ State Farm.

I believe that good product and service design can make an impactful and life-changing difference. I’ve dedicated my career to creating user experiences that are intuitive and functional but also impactful and inclusive, rooted in deep empathy and curiosity.

My approach to UX and product strategy is science-based, relying on insights, data analysis and user behaviors to identify opportunities that solve problems and create value.

I am also committed to empowering the next generation of UX practitioners, nurturing their development, and helping them achieve their career aspirations.

Organizations I’ve Worked With