Leading with Purpose

I’m Lou, a user-experience design leader at State Farm, and I believe good design solutions can make “the” difference.

I’ve dedicated my career to creating user experiences that are not only intuitive and functional but also impactful and inclusive, rooted in deep empathy and understanding. I approach UX as a science that relies on insights and data to solve real human problems, enhancing lives and creating value.  

As a UX leader, I am also committed to empowering the next generation of UX practitioners, nurturing their development, and sharing my decades of knowledge and experiences to help them achieve their aspirations.

I’ve had the privilege to impact various experiences, these are a few of the companies I’ve worked with.